Writer Malavikka

  For a website whose revenue depended on how many people read each page, I found what readers were searching for, wrote articles to match, and promoted them every day.  At a glance Role: Content Writer (SEO and content marketing) Client: A content website that earned revenue from page views Worked with: Sub-editors, Editor and SEO specialists Duration: 2.5 years Tools: Google Trends, Google Analytics, IO Analytics, Keywords Everywhere, an in-house CMS, social media groups, push notifications Result: The stories garnered lakhs of page views that boosted the revenue

  New product, new features, new questions. For a technology client with a steady stream of launches, I turned complexity into clear user manuals for customers and engaging training courses for employees, and I was the voice of the project team in every client conversation. At a glance Role: Instructional Designer and client point of contact Client: A global technology company Worked with: Product teams, graphic designers, programmers and reviewers Duration: 3 years Tools: Evolve, Powerpoint, Word, Buganizer Result: 3 sets (each set had 7 pages on varied features) of manuals and 5 courses delivered on schedule

I created design document templates, ran training on process maturity and compliance for hundreds of engineers, and helped teams use version control, so work stopped being lost and rewritten. At a glance Role: Technical Writer Client: A technology company with several engineering sub-teams Worked with: Engineers, document reviewers and the Architecture Review Board Duration: 2 years Focus: Templates, first-level compliance reviews, a document library, and training on process maturity and compliance Result: Templates and training for hundreds of engineers, with version control adopted to prevent lost content

I wrote screen-by-screen content that helps users of a web and mobile accounting application understand the how to use the accounting software. I worked with product owners and designers before new features were released. At a glance Role: UX Writer Client: An accounting software company Platforms: Web and mobile application Worked with: Product owners and designers Duration: 3 months

I founded and run an online community that gives married women a non-judgemental space to share, network and speak up. I set its voice and rules, curated online and offline events and built a support system for the members At a glance Role: Founder and Admin Audience: Married women Team: 3 moderators Size: 14000 members as of October 2026 Running since: 2016 Focus: Community building and management, moderation, awareness campaigns, welfare activities, audience research Result: A community that readily supports married women for their lifestyle and personal challenges

Leading a small intern team, I built the content strategy for ShakthiSAT, a free space mission for 108 government school girls from 108 countries. We raised ₹15,000 through crowdfunding and earned media coverage, including a YouTube interview whose shorts reached 222,000 views. At a glance Role: Director of Content Strategy Organization: Spacekidz India Team: 4 to 5 interns, mentored by me Duration: 1 year Focus: Social media content, interviews and profiles, crowdfunding, media outreach Result: ₹15,000 raised, 2 media features, 222,000 views on interview shorts, and a world record for the successful mission first step.