Writing clear, conversational screen content for an accounting application

I wrote screen-by-screen content that helps users of a web and mobile accounting application understand the how to use the accounting software. I worked with product owners and designers before new features were released.

At a glance

Role: UX Writer
Client: An accounting software company
Platforms: Web and mobile application
Worked with: Product owners and designers
Duration: 3 months

The challenge
Accounting can be confusing for people who aren’t accountants. The client needed simple, confident content on every screen to guide users through the accounting software on both web and mobile.

What I did

• Met with product owners to understand the content needs and technical details of features before they were released
• Explored the application myself to learn its existing style and brand voice, so new content matched what users already saw
• Worked with designers so the words fit the layout and made each screen easier to use
• Pictured the end users as personas and wrote in conversational language they would understand
• Took part in group review discussions to refine the content with the wider team

What I learned about leading
As the project had a short duration, I had less chance to show my work, and prove myself. It taught me to give people room to show what they can do and to judge them by their work, not by first impressions.

Skills shown: UX writing, conversational tone, working with designers and product owners, user personas, brand voice